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MICE Tourism in Varanasi
Meeting, Incentive, Conference, Exhibition ,Tourism

MICE Tourism in varanasi is quite new as the concept has emerged only after liberalization of economy after 1991. Tourism Industry plays a vital role in supporting economy of the country as well as generates foreign currency. MICE have emerged as a new phenomenon to aid to the thriving Tourism Industry of emerging Tourism Destinations. India is one such. Today, hotels and major tourist resorts are becoming a center for attraction of meetings, gatherings, planning, conferences and other activities that involves a large number of people. This all the event management, with any purpose, is included in such activities and summarily a new concept MICE is derived of it.

MICE, in Tourism industry stand for 4 words :
  • Meetings - an occasion when people come together with a purpose
  • Incentives - Encouragement by companies by rewarding employees
  • Conferences - a large official meeting usually lasting for days
  • Exhibitions - collective showcasing of works to public These four are the pillars of this whole emerging concept.

MICE tourism includes the whole management, planning, booking and other facilities that are required to facilitate Meetings, Incentives, Conferences, and Exhibitions at any destination. MICE Tourism works in various fields like planning and managing corporate meetings, as convention department of hotels, conference centers or cruise ships on River Ganges , organizing international seminars and conferences of government and corporates, food and beverage management, private tour operations; incentive meetings; for professional trade organizations; tourism boards, tourism trade associations and much more. A number of global events focus on MICE travel, in particular the Incentive niche. Services that are offered and managed in MICE have a wide range yet to list some of them:

  • Accomodation
  • Transport
  • Corporate Training
  • Theme Management
  • Costume Management
  • Technical Support
  • Food and Beverage Management etc

MICE Tourism in India, have great potential that could be harnessed with strategic coordination, framing proper MICE policies, government efforts and infrastructural development. Influx of MICE Tourism is much lower than out flowing development of MICE to other developed nations as they provide better safeguards and better infrastructural facilities.

Since, India is a major tourist destination in world, government and corporate efforts to develop MICE Tourism could yield better fruits.

With the BJP coming into the power, much of the international relation with other world has improved and giving a hand to MICE too for development. With more investments of leading tourism agencies and coordination of Indian companies with world is expanding MICE which is growing at a rate of nearly 20% per year.

  • Better connectivity with world because of its physiographic location provides India to become a MICE hub.
  • India has signed several treaties with the developed countries to cooperate and develop its tourism sector that is boon to MICE Tourism
  • Expansion of leading hotel chains in India has created a new space for development of MICE in India.
  • Development of transport and communication for better connectivity is pet project of present government which would further provide a fillip to MICE Tourism Industry.
  • Rapid development of software and services industry gives MICE a new space to develop online from remotest corners of India.
  • India is one of the fastest growing economies of the world and is able to attract huge investments that are assistance in creating new services in MICE Tourism.
  • Good human resource as youthful population is a major player in development of MICE as tireless young innovative minds are engaged in MICE.
  • Cheap labour is another factor that makes development of MICE in India a beneficial possibility.
  • Competition with developed and neighbouring countries like China, Thailand and Singapore
  • Lack of world-class infrastructure
  • Emerging MICE destinations of Europe and America
  • Recent terrorist activities in the major cities of India
  • Negative perception about safety and protection of tourists
  • Religious intolerance in some cases
  • Providing communication connectivity in remote and rugged terrains that are major tourist hubs
  • Man-power planning
  • A National Policy on MICE Tourism
  • Lack of marketing at MICE destinations
  • A gap in Indian Hospitality Management
  • Up gradation of transport highways, services, railways, and air-ports
  • Lack of trained man-power to manage big events

Technology and social media are effective tools in the MICE segment. Use of technology to enhance the conference experience has been adopted at NHCC. Aim of government as well as corporates has been to deliver more inspiring, more engaging, and more result driven meeting experiences to meet the customers’ demand. Meeting experiences are being transformed with engaging technology, flexible work-spaces to inspire collaboration, and with creative solutions. Standardisation of services across event managers, professional conference organisers, exhibition organisers is crucial to the development of the MICE sector, and in order to achieve this, setting up of training and certification courses is essential. Colleges and institutions should be encouraged to include curriculum of MICE in courses. Resorts and hotels coming to as MICE Destination should be given incentives or tax subsidies. Regulations to encourage domestic MICE tourism should be focussed.

INTT MICE Expert in Varanasi
  • INTT as MICE Expert in Varanasi
  • INTT as MICE Tourism expert in Northern India
  • What MICE management INTT provide in Varanasi?
  • MICE tourism in India

Since development of various type of activities is taking with development of globalisation and expansion of communication and transport there is urgent need to provide services and management of events that are organised in cities like Varanasi for promotion and development of commercial and cultural activities.

With BJP Government coming into the power Varanasi has attracted more commercial and cultural activities in oldest living city of world, Varanasi. These activities are meetings of corporates, incentive houses, expos, exhibitions, seminars, business promotions and much more. Varanasi is also focal point of various cultural activities like weddings where affluent of adjacent cities arrange their marriages with expectation of better management. Various religious activities like Yoga camps and religious conferences are also organised here. All have changed landscape of Varanasi as major destination of MICE Tourism especially of Uttar Pradesh.

INTT as MICE Expert in Varanasi:

INTT provides you all the opportunities to manage your events in best possible manner in Varanasi. Since the main office of INTT and his origin location is Varanasi, so they have great hold in Varanasi for any type of logistic as mention in next para. We plan your meetings, conferences, exhibitions and other events with unique innovative ideas that could give you immense satisfaction. Your best planned events are a new feather in your cap that can heighten your success. If you are looking for management of any of your events you could choose INTT in Varanasi with full trust.

What MICE management INTT provide in Varanasi?

We offer management of all your events that you have dreamt of ever or in going to arrange in near future. Yet to name some:

  • Functions of all types
  • Parties of all types
  • Art and craft exhibitions
  • Food and beverages management
  • Site selection
  • Seating management
  • Workshops
  • Brand launching
  • Official meetings
  • Educational tours
  • Wedding planning
  • Planning for religious preaching
  • Yoga Camps
  • Management Other Religious and cultural activities

INTT has a well trained staff of service providers, technicians, event managers and well-developed coordination with hotels and resorts in Varanasi that offer to manage events. We have best possibility to manage your events in best way to make your success rate highest. So if you are looking for management of any of your events in Varanasi you can rely fully on INTT to avail best services. We have our own fleet of MUV,15 Seater AC Tempo 18 passenger capacity Ac mini Coach. 40 passenger capacity Ac Large Coach. Fully air conditioned vehicle. Push back seats Vehicle with chauffeur. You satisfaction is our payment.

Aiming to be the Best Travel agency in Varanasi was a dream by Mr.Rakesh

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+91 9415303443
B6/79, Kedar Ghat Sonarpura, Varanasi – UP (India)

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